"All hair stories matter" reflects the care for all different hair types and acknowledging that everyone's hair has its own needs. Our goal is to meet those needs with innovative tools that provide salon-quality styling, while always keeping the hair shiny and healthy.

Our conversations with women started off around how much we love our hair, and the challenges associated with it. Quickly moved to deeper, more personal topics about how women feel about themselves, what they hope for their futures, and the future of all things.


This quickly became our favorite part of the project we call THE FARRAH

So, what we’ve decided to do is share some of the conversations with the women we met with you in hopes of bringing a little of what we felt, and the community we’ve been able to reach to you. We hope you enjoy the inspirational group as much as we do. You can read more about our journey on our blog.